WATERFRONT
Beneteau Asia Pacific growth
DURING the Singapore Yacht Show, Groupe Beneteau announced its global and local development strategies for the Asia Pacific region.
Groupe Beneteau CEO Hervé Gastinel recalled that in the 2018-19 season, the brands of the group launched 32 new sailboat and motorboat models.
Since 2017, Groupe Beneteau has also launched major product innovations such as Ship Control, a digital solution that interconnects all of a yacht’s onboard systems, such as navigation, safety, comfort. It is now standard on various Beneteau models.
Gastinel also noted the development of other initiatives: the Beneteau Boat Club and Jeanneau Freedom Boat Club; Leasyboat, a complete care leasing offer; shared ownership solution in partnership with Sailtime; plus the online boating platform: bandofboats.com
As to Groupe Beneteau’s presence in the Asia-Pacific region, it has strengthened since opening in 2003, building a stronger dealer network and opening a regional office based in Hong Kong. Asia Pacific’s percentage of the group’s total boating revenues rose 27.3% compared to the previous year. All twelve brands of over 200 boat models, are distributed in the region.
Six of Groupe Beneteau’s brands exhibited at the Singapore
