Thinking inside the box
BOXER dog Biff is something of a celebrity. After landing the role of Buster in the heartwarming John Lewis Christmas advertisement in 2016, Biff became an overnight sensation—the two-minute spot, which saw the exuberant boxer bouncing up and down gleefully on a trampoline, was the most-watched Christmas TV advertisement worldwide on YouTube that year, gaining more than 20 million views. Within minutes of its release, ‘Buster the Boxer’ was trending higher on social media than the US election results, announced the day before.
‘Biff loves the attention,’ reveals owner Jan Patten, who has three boxers in total: Biff, Betty and Darcey. ‘He’d never done anything like that before. We only auditioned because my agility trainer saw the advertisement and
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