‘We identify what is good about Britain’
THIS is an organisation people turn to in times of trouble,’ says Hilary McGrady of the 125-year-old National Trust’s steadiness in periods of political turmoil and financial stalemate. ‘Our numbers tend to go up. Brexit may be slowing everything down, but ours is the sort of brand that identifies what is good about Britain.’
Mrs McGrady gave the ‘brand’ something of a reboot herself when she became director-general two years ago. ‘The previous three directors had all been English and Oxbridge-educated. I didn’t really fit the bill, but I felt I’d kick myself if I didn’t have a go,’
