Take Your Dojo to a Higher Rank in 3 Easy Steps!

THEN CAME THE INTERNET. At first, people interested in learning martial arts would use search engines to find local schools and proceed to check them out — which was fine because everyone was on a level playing field. That didn’t last long, however.

One day, I woke up and found that, according to the search engines, my academy’s ranking in our city had dropped from the top of the first page to a position with virtually no visibility. That left us completely out of the running. It shouldn’t have been a surprise, but it was. I’d been asleep at the wheel, oblivious to the low ranking that had been secretly hampering us. Over time, the phone calls slowed even more, and