The Championship Ring

CANNES, COACHELLA, COMIC Con — if you’re into cinematic debuts, boho-chic music festivals and the celebration of all things cosplay, you know your mecca. For bass heads, the Bassmaster Classic exerts an equally irresistible attraction that promises nothing short of all-in angling adrenaline.

For fans casual or committed, the sport’s premier event is the place to revel in the drama of top-tier competition and soak up copious details of how life-changing victory was won. Multiply this impact through the vast spectrum of international media coverage and the Bassmaster Classic provides an unparalleled opportunity to introduce new products and light a fire under existing items.

This unwavering truth cemented in half a century of tradition is not lost on tackle manufacturers. In fact, the Bassmaster Classic factors heavily into marketing plans — both proactive and reactive.

“You can’t really put a number on [the Classic impact] because all eyes in bass fishing are on the Classic those three days,” said Pradco’s