Freadman White and Anon Studio
In a market oversaturated with glossy real estate images, it is rare that a completed apartment building lives up to its promise. This might explain why Whitlam Place has had such an impact in the Melbourne suburb of Fitzroy, with its conceptual clarity, delicate form-making and extraordinary quality of finish, both externally and internally. This gives rise to the question, how was such a project possible? The answer lies in the combination of the collaborative design process, the luxury of time and long-term site ownership, and a development model that afforded a level of control more akin to a single dwelling than a commercial building.
The design evolved through a partnership between designer-cum-developer Marcello Donati of Anon Studio and his long-time friends, architects Michael White and Ilana Freadman
