Take Back Your Drive
“ Piloting a modern car is boring. It’s been boring, too, since at least the 1980s. ”
Imagine your most recent drive to work. You were nestled in some kind of form-fitting bucket seat upholstered in a fuzzy fabric or leather. You likely had a hot beverage in one of four or five readily accessible cupholders, and some music or other auditory stimulation coming out of the infotainment system. You were also probably bored out of your mind.
That kind of numb user experience
