Ad Men
Nov 13, 2018
2 minutes
BY CHARLES STEPHENS
ON ANY GIVEN DAY in Atlanta, particularly in economically distressed areas, HIV-related billboards are on full display. I can’t help but wonder if the intention behind their messages is to inspire a sense of personal resilience.
HIV ad campaigns—whether encouraging people to get tested, treated, or learn about PrEP—presumably want to encourage people to take action, but they rarely capture what actually motivates black
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