nz briefs
Oct 31, 2018
4 minutes
EMMA JENKINS MW
DOMINANT POSITION
NEW Zealand wines are continuing their inexorable rise in the ultra-competitive UK market, with further gains in both the on and off-trades. Data from the 2017 Accolade Wines Wine Nation project (an annual survey of 8000 UK regular wine drinkers that has been running since 2006) found NZ to be the only country with an on-trade volume increase, posting a 7 per cent gain. It appears drinkers are aiming for quality alongside quantity, too, with value increasing 13 per cent. NZ surpassed Spain as the on-trade’s highest price origin, with an average of $8.50 for a 175ml
You’re reading a preview, subscribe to read more.
Start your free 30 days