Rocks and hard places
News that Dyson had stopped work on its electric car hit the paddock in Road Atlanta mid-October, and immediately the alarm bells started to ring. There was a lot of racing know-how going into that car, yet the company decided that it was not going to make the money it needed to. The electric market will not sustain new companies such as Dyson as the competition hots up quicker than demand. Major car makers are pushing electric mobility now, and are shoving the smaller companies aside with ever-more appetising
