CULTURE CLUB
While staging a destination show isn’t new for fashion houses these days, Coach picked Shanghai for reasons beyond it being a fresh and exciting backdrop. The brand actively pursued collaborations with the city’s leading creatives, who infused its pre-fall 2019 collection with a spirit that reflects contemporary Chinese youth culture, rather than simply incorporating traditional elements in a superficial nod to the host city’s heritage.
Titled “Coach Lights Up Shanghai”, the brand’s first ever runway show in China
