Black Country Rock
Relaunched by John Carling and John Birch in the early 90s, John Birch Guitars was originally founded by John Birch, Arthur Baker and John Diggins in Birmingham in the early 70s, when bands like Black Sabbath and Slade were busy putting the Black Country firmly on the hard-rock map. As the brand carved out a reputation for its pickups and custom builds, it formed an association with Sabbath axe slinger,
