Dealing with the challenges of changing public perception
EQUESTRIAN sport has to stay ahead of the game to thrive, leading figures agree.
Calls came during the FEI eventing risk management forum, at Aintree on 24-26 January.
Explaining why we do our sport, and its benefits to horses, is vital for racing and other disciplines to engage the public and secure the sports’ future, the conference heard.
“There’s no doubt we take
