CRYSTAL CLARITY

here are certain tropes that would be easy to fall prey to when designing for a crystal company. Luminescent finishes, a faceted facade, a lot of bling. Maybe a few of those diamond-covered Damien Hirst skulls. The potential for banality is great. But you don’t turn to the architects at Snøhetta, as the Tyrolean crystal maker Swarovski recently did, if clichés