The International Style

The aim was to “make people look like they are wearing their own clothes,” Phil Bicker told me recently, on a gray afternoon in central London. Bicker was the art director of from 1997 to 2000, a short tenure considering that, as the magazine is a biannual publication, this meant working on just six issues. Nonetheless, it was an influential moment in the history of fashion image making, occurring at a time when stalwart British youth culture bibles, such as the and , struggled to navigate the digital revolution that had usurped their position as