BRAND SPOTLIGHT: THE FLOWERS OF FIG FARMS

I’M SOMETHING OF a weed snob. Having spent ages as a consumer, and now several years adjacent to the growing legal industry, I’ve been fortunate to try a lot of really special flowers. While I’m constantly amazed by different growers and new strains, there are very few brands that I seek out by name and stalk for new drops. The first brand on that list, and the one I often call my favorite, is Fig Farms.

Fig Farms is the brainchild of successful entrepreneurs Keith and Chloe Healy, and the company is what I would call an “exotic factory.” While many in this business just look to reproduce the big-name strains that sell across the globe, Fig prides itself on creating and developing its own amazing strains unlike any you’ve seen before, complete with unique structures and original terpene profiles—the kind that leave an impression on your memory and palate forever.

Hailing from Northern California, Fig Farms is a true family-run business. Operating out of one massive warehouse, and tended to by