X-RATED
It’s no coincidence that when Elon Musk launched Tesla, the very first model was a sexy I convertible sportscar based on the chassis of a Lotus Elise. From an engineering point of view a small, practical city car would have made a lot more sense as a pure electric vehicle but Musk realised early on that sensible doesn’t sell, especially when you’re asking big bucks for it. He didn’t want Tesla to be just an eco-friendly car for city-dwelling tree-huggers but a hip brand that everyone from celebrities to tech billionaires wanted to be seen in.
Konrad Bergstrom, the Swedish tech millionaire behind X Shore electric boats, makes no bones about wanting to emulate that pattern of success with his own Tesla of the seas. His stated
