Spark AR: the Facebook platform bringing AR to the masses
Oct 09, 2019
2 minutes
he idea of augmenting reality (AR) has been around for decades, but it’s only recently that it’s become an increasingly mainstream technology with tangible uses, from entertainment to marketing. The tools for building AR experiences are constantly developing – and now platforms such as Spark AR Studio are bringing easy-to-create AR to the social media generation. Here, Lorna Burrows, Head of Content at Immersive
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