Photos: A Privacy-Conscious Social Media From Cupertino

It would be tempting to think that Apple just doesn’t ‘get’ social media. Two previous attempts by the company to build a social networking component around its famed music services – with iTunes Ping and then Apple Music Connect – failed to take off and were ultimately shuttered . In 2016, Apple was rumored to be working on a video-based social network app, but this was apparently re-engineered into the video creation app Clips, which was intended to fuel creativity on existing social networks.

It all might initially look like a case of ‘three strikes and you’re out’ when it comes to Apple’s hopes in the social media space. However, in an age where privacy scandals have increasingly wrecked social media, Apple might have inadvertently created the perfect