The Atlantic

What Went Wrong With <em>The Morning Show</em>?

Despite moments of profundity, the show ultimately didn’t know what it wanted to do, or say, or be, other than expensive.
Source: Apple TV+

As disasters go, it wasn’t , or even . left no fatalities in its wake, not even shredded careers or dented egos. While knowing how many people have actually seen the flagship Apple TV+ series is impossible, almost 12,000 people have the show on IMDb, the large majority positively. With the caveat that Golden Globes nominations and star power tend to go hand in hand, , with its huge-name cast, scored some. And yet, the question remains: If you’re one of the most powerful companies in the world launching your new streaming service with what’s one of the most expensive television series of all time,

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