Leading the change

Though KeepCup celebrated its 10th anniversary in 2019, it has only been in the last few years that consumers and the industry have caught up with its message of single-use waste reduction.

“Ten years ago, people didn’t know that disposable coffee cups weren’t recyclable and the massive plastic waste problem we are now facing globally wasn’t really being discussed,” says Abigail Forsyth, Co-founder and Managing Director of KeepCup.

“But people have woken up to the issue, realised that single-use plastic – indeed all avoidable single-use items – are a huge problem, and that these little coffee cups contain plastic.”

When the waste dilemma was raised to prominence in Australia by the