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ART IN PAPER

Sabeena Karnik, Mumbai

Instagram: @sabeenu

162,000 followers

Focusing primarily on paper lettering and typography, artist Sabeena Karnik's Instagram account gives her followers a look at the work she does, sometimes including her draft sketches and drawings, notes on her process, as well as the final, finished image. Trained as a commercial artist at Sophia Polytechnic College in Mumbai, all of Karnik's work is hand made with paper, and is three-dimensional.

DESIGN STORIES

"I never expected to be a full-time paper artist. It became a career after people started showing interest in my work and giving me assignments," says Karnik. It was in 2013 that she started posting her work on Instagram, as it had a lot to do with visual communication. Since then, Instagram has served as a tool for promoting and displaying her work. "Each piece I create takes days to make. It's not possible for me to post frequently-or rather, I choose not to overshare. Sometimes I post once a week, at other times, once a month," she says.

CARVE YOUR NICHE

While publishing material on social media