AppleMagazine

SHOWTIME: APPLE TV+ NOW STREAMING

As Apple officially kicks off its Apple TV+ streaming service, we take a closer look at its new offering, explore some of the shows you can look forward to, and consider the competition, with Disney, Netflix, and AT&T fighting back in the battle to become King of the Streamers…

TRULY IMMERSIVE CONTENT

With $210 billion in reserves, a $6 billion investment in content for a TV streaming service didn’t break the bank for Apple. Indeed, though established players like Netflix must raise billions of dollars in debt , Apple is able to attract the world’s top talent by flashing its checkbook - and it shows no signs of slowing down. Shows such as The Morning Show and For All Mankind have already been renewed for second seasons, despite the first season yet to be screened to the public. Why? Because it can, and because Apple has poached directors, writers, and stars from some of the most recognizable movies and TV shows, and it’s already onto a winner.

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