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    Google to acquire Fitbit for $2.1 billion in major health tech deal

    by Megan Thielking and Rebecca Robbins Nov 01, 2019 2 minutes
    Source: Dave Kotinsky/Getty Images for Fitbit

    SAN FRANCISCO — Google parent company Alphabet announced on Friday it will buy Fitbit for $2.1 billion — a massive deal that will pit Google squarely against Apple in the market for health and fitness tracking.

    The deal immediately transforms the market for fitness trackers and smartwatches, which are increasingly being seen as clinical tools for monitoring health and gathering reams

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