GETTING THERE
McLaren is on a roll these days. Of the 18,000 vehicles it has produced since 2011, a huge portion of that total—4,863, to be exact—were sold in 2018, and the 2019 models are nearly sold out. Not bad for a company that sells only sports cars. But to stay viable and to attract even more new buyers, the portfolio must expand beyond this niche.
So what to do when you’re a small-volume manufacturer looking to make the most out of what you already have?
Up until now, McLaren has been “sports cars for serious drivers,” chief engineer Adam Thomson says. But as part of its Track25 business plan, the company is looking at expanding. In addition to the Sport, Super, and Ultimate Series ranges, McLaren adds a fourth category:
