Readers Respond To Past Issues
New World Order
While reading through the well-written article comparing the Alfa Romeo Giulia to the BMW 330i in the August issue, written by Miguel Cortina, I noted a line that said, “But for the brand that created the Ultimate Driving Machine slogan …”
Wanted to mention, as it’s possible Miguel isn’t familiar with this, especially if he’s a younger guy, that Pontiac first created that slogan for the 1967 GTO and used it in its TV advertising as well as in its factory brochures. I have one of the ’67 Pontiac full-range brochures, and it has the phrase in the GTO section.
It appears Pontiac never bothered to copyright the phrase, so BMW was free to use it without restriction later. From what I’ve read, Bob Lutz is credited with bringing it to BMW from Pontiac. And yeah, I’m a Pontiac fan.
I enjoy your magazine. I used to get a fair number of auto magazines but have pared it down to just a couple I consider the best, including yours.
Dan Manley
via email
You are correct.
