The Atlantic

The People Who Really, Really Love Mark Zuckerberg

The Facebook CEO’s recent speech was met with thousands of adoring, over-the-top comments. Who would write them?
Source: Carlos Jasso / AP

“Something funny is going on in these comments,” the NBC News reporter Ben Collins tweeted last Thursday, watching a Facebook live-stream of Mark Zuckerberg giving a speech at Georgetown University.

Zuckerberg’s talk was about the company’s commitment to “voice and free expression.” He elaborated on Facebook’s recent decision not to vet political ads for lies, before outlining the difference between Facebook’s policies and those of one of its main rivals, the Chinese company TikTok, which has been criticized repeatedly for censorship.

All the while, comments streamed down the side of the video, often so many at once it was hard to read them. They were nearly universally positive. Many were gushing. Almost all of them seemed to be about Mark Zuckerberg as a person—a great person!—and virtually none were even remotely related to the

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