Andy Palmer CEO, Aston Martin
Aug 30, 2019
3 minutes
Duncan Brady
Since Andy Palmer took over as CEO of Aston Martin in 2014, he has led the charge toward a new, more diverse generation of Aston Martin vehicles—from massively capable track weapons to Lagonda electric SUVs—exploring new territory away from the grand touring segment where Aston Martin had resided.
The problem we had was [our products] were clustered and cannibalizing each other. You saw a Vantage and said, “Is that a DB9, or is that a
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