The Hypocrisy of SoulCycle
When gyms sell themselves as a sense of identity, eventually they have to define what they stand for.
The four-story shrine to bodily perfection known as Equinox in New York’s Gramercy neighborhood was empty on Friday afternoon.
Actually, there were people, but it was not full. Of course, it was a gym on a Friday in a part of the city where people leave town for the Hamptons on Thursday in the summer. But according to Instagram and the news, the gym was quiet because it has become a hotbed
