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    'Not the end of influencers': Does it really matter if Instagram gets rid of likes? | Elfy Scott

    The move has been criticised by many, but some users see an opportunity for more creativity and less judgment
    by Elfy Scott Jul 30, 2019 3 minutes
    ‘The feedback loop created by Instagram that appears to alter how users are experiencing their own lives as a result of the commodification of their identities may be unsustainable.’ Photograph: Loïc Venance/AFP/Getty Images

    There have been viral posts of influencers crying about the “blood, sweat and tears” they pour into Instagram, direct appeals to followers for more comments and a frenzy of media.

    But does it really matter that Instagram seems to be doing away with “likes”?

    The social media platform has been trialling a new formula in Australia by concealing the number of likes a post has received – a move which has the potential to dramatically change the commercial and cultural landscape of the social media platform.

    While users can still see the number of likes their own posts

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