The Atlantic

What Quentin Tarantino’s Box-Office Success Says About Hollywood

The director’s new film smashed expectations during its opening weekend—the latest reminder that quality and originality can be a winning formula.
Source: Sony / Columbia

The Hollywood box-office story of 2019 has been one of hand-wringing over the future of cinema. Movie-ticket sales are compared with last year, a litany of poorly developed has failed to connect with audiences, and the only studio that’s performing well is the , which is dominating the industry so profoundly that many analysts have wondered whether its nostalgic mix of Marvel, , and animated remakes is the only way to turn a profit anymore. Then, last weekend, along came Quentin Tarantino with , a film that defies most contemporary metrics of how to make a.

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