Smell The Coffee
Coffee Board has adopted blockchain in an attempt to provide an edge to growers and coffee from India
How much do coffee growers make from a cup coffee that costs $4 on streets of New York or London?" asks Srivatsa Krishna, Chairman and CEO, Coffee Board of India. Based on street shopping experience, I say 50 cents. He asks me to take another guess. Figuring that it could be lower, I come up with 35 cents. Srivatsa says, "All that they make is 4 5 cents on a $4 cup of coffee." That's just 1 per cent of the price charged in New York for the world's only shade grown, hand picked coffee and sun dried beans, which fall under the mild category.
India, which began commercial coffee production in the 18th
