Small, Smaller, Smallest
Bhasker 'Bosky' Kode's Bon focusses only on non salaried borrowers, a segment that most fintech start ups stay away from
by Aprajita Sharma
Jun 24, 2019
3 minutes
Bhasker 'Bosky' Kode, Founder and CEO of fintech start up Bon, would often strike up conversatios with drivers in cabs. These interactions made him realise the difficulty they face in paying for fuel, food and toll charges on the go. "Billions of dollars have gone into funding Ubers, Olas and Swiggys of the world but little attention has been paid to how this new workforce tackles its short term financial challenges. Since they don't get payslips, traditional lenders find it difficult to underwrite this segment. This is the gap we are
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