From the editor-in-chief
India Today Editor-in-Chief Aroon Purie talks about how political parties are busy fine-tuning their messaging and sharpening their outreach to appeal to the first-time voters.
Earlier this month, I watched Congress president Rahul Gandhi speak at the Stella Maris College in Chennai. In the unscripted interaction, he wore jeans and a T-shirt, oozed charm and urged students to address him by his first name. Rahul the challenger is clearly aiming at the first-time voter. An estimated 84 million Indians would have turned 18 as of January this year and will be eligible
