New face of beauty
Swati Kapoor, 42
Founder, SoulTree, Delhi www.soultree.in
Swati Kapoor and her husband, Vishal started SoulTree, an organic beauty brand, after sensing a lack of genuine natural products in the market. The idea was to offer products that were free of chemicals and carcinogens with an authentic third-party guarantee. Kapoor started the company with her own savings and some from the family.
The brand has hair, skincare and make-up products made from ingredients sourced from Uttarakhand. Kapoor says, "Since we work directly with farmers and NGOs, we know the exact location where each ingredient is coming from." The ingredients are processed in their factory on the outskirts of Gurgaon. The production is in tandem with the traditional processes prescribed in Ayurveda for preparing herb extractions.
Kapoor believes that there are several
