APPLE AND THE ART OF ENGINEERING PERFECTION
THE LITTLE TOUCHES THAT MAKE CUPERTINO’S ACCESSORIES WORLD-BEATERS
America’s first trillion-dollar company didn’t come to acquire such a status by accident ; indeed, one of California’s finest imports is renowned, some may say notorious, for the utterly impeccable attention to detail that it devotes to its design and engineering processes. It’s a philosophy that applies as strongly to the company’s accessories as it does to the main products we all know and love.
Another characteristic that has long typified Apple’s approach to the creation of its reliably world-conquering hardcore, software and extras is secretiveness, although the previously nigh-on impenetrable veil adopted so religiously by the Cupertino firm has become a little more translucent in recent years.
This is in large part thanks to such and Ken Kocienda’s .
