The Problem Isn’t Twitter. It’s That You Care About Twitter.

Ever since Donald Trump made Twitter his preferred medium for communicating with the country, the platform has taken an outsize hold on the American imagination. Once a forum on which users could discuss the day’s news, Twitter now just as often sets the day’s agenda.

Being active on Twitter has practically become part of the job description for some of the most influential people in the country. Any politician, journalist, or CEO who does not engage with social media gives up a precious chance to shape the conversation. And any public or semipublic figure who fails to monitor what is happening on the platform risks missing attacks or accusations that can quickly find their way into the headlines of national newspapers and the chyrons of cable-news shows.

Obligation breeds habit and habit addiction. The most active Twitter users I know check the platform as soon as they wake up to see what they missed. Throughout the day, they seize on the little interstices of time they have available to them—on the way to work, or in between meetings—to follow each new development in that day’s controversies.