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    THE POWER OF SOFTWARE TO BUILD EXPERIENCES

    Apr 06, 2019 4 minutes
    by Benjamin Kerry & Gavin Lenaghan
    Image: Michael Short

    APPLE’S MARCH KEYNOTE SAID A LOT ABOUT ITS PRIORITIES

    While there’s always much to take away from Apple’s keynote talks, the Cupertino firm’s March 25 event was, excuse the unintended pun,‘notable’, for the lack of one thing. With the smartphone market currently saturated with devices and product sales continuing to slow globally , Apple presented new and revamped products and services to the audience – minus any focus on the iPhone or iPad.

    Guests at the Steve Jobs Theater were instead introduced to Apple News+, the brand new Apple Card, Apple Arcade, the Apple TV app, and Apple TV+. Encompassing media, various forms of entertainment, and retail, each service is

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