Fox Got It Wrong With ‘3 Mexican Countries,’ but It Also Got It Right
The network quickly corrected the errant chyron, but it captured something essential about Trump's approach to immigration.
The most important thing on the screen of almost any cable-news broadcast—with apologies to human television anchors—is the chyron.
That headline-like block of contextualizing text at the bottom of the screen is the essence of the medium. It tells you what you need to know without banter or blond hair. It’s there to orient the most passive of viewers—the person who glances at the screen from across the gym or the airportwithout a screaming, all-caps headline. The chyron isn’t just an added touch. It’s the first thing people look for.
