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  • The Atlantic

    Apple TV+ Isn’t Trying to Be the New Netflix

    The tech company’s planned streaming service, set to debut in the fall, will emphasize star power and quality over quantity.
    by David Sims Mar 25, 2019 3 minutes
    Source: AP / Tony Avelar

    Apple’s formal announcement of its new original-TV service, rolled out Monday, was high on prestige and low on details. A keynote presentation given at the company’s headquarters in Cupertino, California, began with hefty explanations of other projects the company has in the works, including a credit card, a news subscription service, and an updated gaming platform. Finally, Apple CEO Tim Cook turned to the main event of the day: a package that’s been dubbed Apple TV+. What will it offer? Shows featuring big stars—such as Reese Witherspoon, Jennifer Aniston, Steve Carell, Jason Momoa, and Kumail Nanjiani—and run

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