Pan Am PERFECTION
In the early Fifties, a legendary race that covered more than 2,000 gruelling miles along the Pan American Highway in Mexico became a testing ground for numerous marques and models of cars; but only one marque has become synonymous with the notorious road race – Lincoln.
By 1954 however, the race was proving too dangerous to continue, with fatalities being recorded every year, so ’54 was its last year, but Lincoln had proved just how tough and durable their cars were. Their advertising took advantage of the race-proven credentials of the new Cosmopolitans and Capris. With direct reference to
