TIME

Broadcaster Jay Bilas breaks down March Madness and any qualms about savoring it

IN THE DEN OF JAY BILAS’ CHARLOTTE, N.C., home, framed pictures commemorate his collegiate basketball career at Duke, his days as a pro overseas and the critical reception of I Come in Peace, the 1990 sci-fi thriller that stars Dolph Lundgren but features Bilas in the role of Azeck, alien cop. (Los Angeles Times: I COME IN PEACE SHOULD GO AWAY.) But that’s the past. Today, through his platform as an analyst at ESPN and a Twitter account with nearly 2 million followers, Bilas has emerged as a sort of conscience of college basketball. His is a singular voice that can both deftly break down game tactics for passionate fans and eviscerate the business model supporting the entire enterprise. He’s a fierce critic of amateurism, the NCAA policy that facilitates a

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