Sharing Is Caring: Tight resources mean more automaker tie-ups
Feb 22, 2019
3 minutes
Mark Rechtin
@markrechtin
REFERENCE MARK
It may seem antithetical for an automotive enthusiast magazine to allocate pages to the idea of life without cars. But this is the reality we live in. Five years ago, the concept of ride-hail and ride-share was barely a blip on society’s nav screen—a quirky Silicon Valley experiment. Now Uber is so commonplace that it’s in peril of becoming this generation’s trademark-protected verb, like Xerox.
This reality is also
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