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  • The Atlantic

    When Amazon Went From Big to Unbelievably Big

    The data on the company’s real-estate holdings reveal a remarkable inflection point.
    by Alexis C. Madrigal Feb 07, 2019 2 minutes
    Source: Reuters / Ralph Freso

    Amazon’s origin story is firmly embedded in the chunky-sweatered dorkiness of the late-1990s dot-com boom.

    But the Amazon of today—the dominant, ubiquitous retailer of everything—is a much, much newer creation. The past three years have seen a new Amazon emerge as the company’s physical footprint balloons.

    According to its , Amazon the largest online retailer in the world. Amazon has added more building space from 2016 to 2018 than it did in all the rest of its history. Go back a little further in time, and the growth is even more astounding: Amazon has the square footage it did in 2004.

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