Objects of Despair: Fake Meat

Inspired by Roland Barthes, Meghan O’Gieblyn’s monthly column, Objects of Despair, examines contemporary artifacts and the mythologies we have built around them.

The Impossible burger

Science lifted us out of nature. It tamed the wilderness; it gave us tools to transcend our lousy, fallen bodies; and it shot us to the moon. Now it has produced a hamburger made entirely of vegetables that bleeds like real beef. The packaging of the aptly named Impossible Burger instructs you, as if daring you, to cook the patties medium rare. Three minutes on each side, and the center will remain the fleshly pink color of raw sirloin. This effect is the result of heme, the protein that carries oxygen through our blood and gives it its crimson color, and which food scientists have discovered how to ferment in a lab using genetically engineered yeast. (Pedantic foodies will point out that the red in beef is not blood but myoglobin, but this is beside the point. We call burgers “bloody” to acknowledge a truth