Rise Of The Titan
This Tata Group brand may not be a global success, but there are lessons to be learnt from the disruptive strategies it has adopted to rule the home turf.
Every business, successful or otherwise, is rich in stories which never fail to astonish or inspire. And the book on Titan by journalist Vinay Kamath is all the more intriguing as it chronicles the brand's remarkable journey for the first time since it was launched 30 years ago. The author has privileged access to many senior executives of the company, and hence, he has collected the best stories (well researched, of course)
