Business Today

Delivering Economic Growth: One bite at a time

Online food delivery and discovery platforms are changing the way Indians eat, says Sriharsha Majety. The secret sauce: Logistics, data and technology, all deeply embedded in the granular knowledge of Indian food preferences.

Over the past four years, the food and restaurant landscape has evolved fast and the disruption, which many of us have witnessed and participated in, happened due to a reason. With increased Internet penetration, higher disposable incomes and rising consumer awareness, we are turning to technology to manage some of our most basic needs, including food. Consequently, food delivery aggregation has emerged as a new category, driven by the need for a convenient and reliable experience. After all, consumers want their food to be delivered as soon as possible, at any time of the day and anywhere they wish, at the touch of a button. So, Swiggy has invested in overhauling the supply chain, generating more food options, taking end to end control of the entire food

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