The Atlantic

Instagram’s Christmas Crackdown

No meme account is safe—not even @God.
Source: Javrock / Shutterstock / The Atlantic

Gabe Kenworthy, a 22-year-old freelance content manager for some of Instagram’s most notorious meme pages, was up at 2 o’clock on Christmas morning. He was sitting on his parents’ couch searching for heartwarming holiday content to post when he realized something was wrong.

Just after he sent his partner some memes for approval, Kenworthy’s phone exploded with texts. Jonathan Foley, the owner of a network of meme pages with millions of followers, including @SocietyFeelings, @Deep, and @Positivity, told him that Instagram had shut down his accounts without warning, along with a slew of others.

Instagram regularly purges batches of accounts that the platform says violate its terms. And this is not the first time Instagram has cracked down on spam during the holidays. In December 2014, the company deleted hundreds of thousands of accounts in what became.” But rarely does a strike affect so many notable pages at once. Some memers have estimated that more than 500 accounts were shut down over the past few days, including pages with millions of followers, such as @ComedySlam and @Pubity. Even @God was suspended on Christmas. “Instagram is the Grinch this year,” said Ryan, a 20-year-old who lost a network of pages with more than 1 million followers and asked to be referred to by his first name only because of concerns about hacking.

You’re reading a preview, subscribe to read more.

More from The Atlantic

The Atlantic5 min read
The Strangest Job in the World
This is an edition of the Books Briefing, our editors’ weekly guide to the best in books. Sign up for it here. The role of first lady couldn’t be stranger. You attain the position almost by accident, simply by virtue of being married to the president
The Atlantic8 min readAmerican Government
The Return of the John Birch Society
Michael Smart chuckled as he thought back to their banishment. Truthfully he couldn’t say for sure what the problem had been, why it was that in 2012, the John Birch Society—the far-right organization historically steeped in conspiracism and oppositi
The Atlantic3 min readDiscrimination & Race Relations
The Legacy of Charles V. Hamilton and Black Power
This is an edition of Time-Travel Thursdays, a journey through The Atlantic’s archives to contextualize the present and surface delightful treasures. Sign up here. This week, The New York Times published news of the death of Charles V. Hamilton, the

Related Books & Audiobooks