The Next Billion Dollar Idea?
In 2013, R Narayan, founder and CEO of Power2SME, was in Mumbai for a meeting with a top VC firm which had recently made huge investments in numerous start ups. Discouraged with his recent meetings with other investors, Narayan was specially looking forward to this one. But he was disappointed.
"We are only interested in investing in B2C (business to consumer) models," Narayan was told by the investor at the Bandra Kurla Complex.
Today, Narayan's Power2SME, an online buying club for small and medium enterprises, is one of the top funded business to business (B2B) start ups in India. However, to get five people to invest in his start up, he had to meet more than 100, he says. "When we started out, B2B was not an attractive space to be in. In 2015, when we met people, all of them asked whether we were doing something in food
