2018 GIFT GUIDE
Bookings: gear@trailmag.co.za
Feature in next issue’s guide from R343pm
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Stocking fillers from high-quality brands who are #MarketingSmart through TRAIL magazine
1 KNOW WHAT THEY WANT
A. Be direct
“Hey, I want to buy you some trail gear. What do you need?”
“Good morning darling, send me the link to your wishlist when you have a mo.”
B. Be sneaky
“So I’ve been going through TRAIL mag and circling all the gear on my wishlist. Don’t you wish you had a pair of XYZ socks?”
C. Be stalky (jokes!)
Check out their social media to see if they have shared links to anything specific, like a review for shoes or apparel. Or if it won’t raise their hackles if they find out, wait for them to leave their computer and look at their browser history.
If you still don’t get an idea of the model they want, go for a product you know they’ll appreciate based on its usefulness to them.
2 KNOW WHAT WORKS
Select useful gear they (or you) will love and use. Advice from Craig Gornall of The Sweat Shop Bedfordview
I like to work systematically. Let’s start from the top down: head, tops, hydration, shorts, socks, and shoes.
Headgear is important for keeping the sun off your face and back of your neck. A cap or visor with a moisture management headband also keeps the perspiration out of your eyes. Some caps have an extra fabric flap to cover your ears and back of your neck.
A good pair of eyewear protects your eyes from sun as well as wind and rain. Eyewear with photochromic technology is ideal for the trails, as the lenses change their shade of density according to the light conditions. This means that you don’t have to constantly take them off when running into shaded areas.
are definitely about comfort and personal aesthetic preferences. I like the lighter weight fabrics and a fitting
